With the kitchen equipment industry in China's rapid development in recent years, the market scale at the same time, the business has intensified the competition between. Many enterprises have hit the price war, trying to use the price, discount, gifts and other ways to increase product promotion, sales of kitchen equipment, in order to occupy more market share.
In the first hit the price war, consumers to buy really allow enterprises to receive the corresponding results, but also become a vicious spiral, let more enterprises spend oneself plus investment, manpower, material resources consumption, greatly enhance the production cost. If the kitchen equipment enterprises blindly price war, not only not conducive to the long-term development of enterprises, there are also some disadvantages to the development of the industry.
The price war staged a fierce competition in the industry
At present, the kitchen equipment industry increasingly fierce competition, various kitchen equipment enterprises are mustering the strength to compete for the limited market resources. Many kitchen equipment enterprises Gexianshentong, using a variety of marketing and promotions, on the one hand, reduce their survival pressure, on the other hand, exacerbated by the intense market competition degree.
Fierce competition in the kitchen equipment market prompted the price war staged
Fierce competition in the kitchen equipment market prompted the price war staged
In terms of price to the first choice of most kitchen equipment enterprises, promotion, when the hunters, these words full of life when the jump off building price, consumers become the lingering impression, but this promotion Is it right? Really appropriate? Kitchen equipment enterprises need to seriously consider the value and significance of the promotion, don't promotion "jump off building, motionless".
The kitchen equipment industry constantly staged a price war, will only make the kitchen equipment market increasingly chaotic, and even into a vicious spiral go round and begin again. In the consumer focus gradually to the quality of migration today, the price is no longer the only factor determines the consumption, kitchen equipment enterprises must realize this point.
Quality and brand are two aspects complement each other
Quality is the backing of the brand, brand is a form of quality, quality up the brand. The kitchen equipment quality depends on the brand promotion, brand started, sales will go up, only to feel the quality of kitchen equipment. At the same time, the kitchen equipment is also the quality brand protection, excellent quality to win the reputation of kitchen equipment, reputation is the most powerful brand construction of public opinion.
In fact, the two part of the kitchen equipment brand and price are not independent, the more high-grade brands, prices are often higher. Kitchen equipment enterprises in the major price war and need to clear the price, in addition to the consumer in a short time can cause psychological impact, and does not give consumers a sense of security and trust. On the contrary, the high price of the kitchen equipment products are more likely to get the favor of consumers, it has been concluded that the quality status of the subconscious.
In most of the enterprises have the water price in wartime, kitchen equipment companies should not swim. The price of the temptation is gradually reduced, the kitchen equipment enterprises should accurately grasp the consumer psychology, consumer insight into the dynamic transfer factors. Nowadays, the kitchen equipment market long-term development of kitchen equipment vary from minute to minute, enterprises also need to grasp the quality of life, with the quality of the main kitchen equipment market, with the brand among the industry pioneer.